Burger King Marketing Campaign
Date
December 2022
Length
3 Months
Team
5 People Total
Role
Project Manager + Brand Artist
Overview
In this digital marketing project, my group and I were tasked with reviewing past marketing strategies and campaigns for the fast food chain. Throughout the course of the semester, we explored the successful and relatively unsuccessful campaigns, assessed the current state of the brand, and finally, recommended a campaign for the brand to increase brand exposure, sales, and revenue.
Research
With the intent of finding out how the decline of the famous fast-food chain began, we looked into Burger King’s brand narrative, goals, archetypes, competitors, etc.
My Role
Much of this project revolved around weekly consulting meetings in front of a panel of professionals and professors. Aside from the research, much of my work was shown through the production of branded graphics, mockups, assets, etc. My presentation and asset work can be seen in the slide decks below.
Problem Focus
How can we effectively integrate the Burger King brand into our creative and content marketing strategies?
