Lazy Dayz Music Festival

Date
December 2021

Length
2 Months

Role
Creative Director

Team
4 People Total

Overview
This project came about in a class called Business of Entertainment. We were tasked with creating and planning a dynamic “pitch” of a new production or entertainment entity that we would present before a national panel of industry professionals at the end of the semester.

My main role in this project was Creative Director, and my top priorities included designing the style guide that would be followed by all of the branding/promotional materials for the fictional event as well as the presentation. The materials I created can be seen below, and the full slide deck used in the final presentation can be viewed below.


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