Lazy Dayz Music Festival
Date
December 2021
Length
2 Months
Role
Creative Director
Team
4 People Total
Overview
This project came about in a class called Business of Entertainment. We were tasked with creating and planning a dynamic “pitch” of a new production or entertainment entity that we would present before a national panel of industry professionals at the end of the semester.
My main role in this project was Creative Director, and my top priorities included designing the style guide that would be followed by all of the branding/promotional materials for the fictional event as well as the presentation. The materials I created can be seen below, and the full slide deck used in the final presentation can be viewed below.